SEO Trends For 2023: What You Should Know

 Search Engine Optimisation (SEO) is an ever-changing landscape. What worked a few years ago might not work today, and what works today might be outdated in the next year or two. As we approach 2023, there are certain trends that you should be aware of if you want to stay ahead of the competition.

Here are three key SEO Christchurch trends for 2023 that you shouldn’t ignore.

Voice Search Optimisation 

In the past few years, voice search has become increasingly popular as more people use personal assistants like Alexa or Google Home to search for information online. To make sure your website is optimised for voice search, it’s important to ensure that your content is written in natural language and makes use of long-tail keywords. Additionally, your content should contain structured data markup so that it can be easily understood by voice search algorithms.

SEO Christchurch

Video SEO 

Video marketing is quickly becoming one of the most popular forms of digital marketing, and SEO Christchurch is an important part of making sure your videos rank highly on search engine results pages (SERPs). To optimise your videos for SEO, make sure you’re using relevant keywords in your titles and descriptions, include structured data markup on your website to improve indexing, and create transcripts to make sure your videos are accessible to all users. It’s also important to remember that YouTube is its own search engine, so optimising for YouTube should also be a priority when creating video content.

Artificial Intelligence (AI) 

AI technology has been gaining traction in recent years and will become even more prevalent in 2023. AI-driven technologies like machine learning can help make sense of large amounts of data quickly and accurately which can be used to optimise websites for better rankings on SERPs. Additionally, AI can help with identifying user intent while they’re searching which can result in more targeted results being displayed on SERP listings.    

Conclusion: 

The world of SEO Christchurch is constantly changing and evolving, so it’s important to stay ahead of the curve if you want to remain competitive. With these three key trends in mind—voice search optimisation, video SEO, and artificial intelligence—you will have a better understanding of what needs to be done in order to optimise your website for success in 2023 and beyond! For more information visit us at:https://www.fireflydigital.co.nz/seo-christchurch

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